A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore

Authors

Sam Fullerton, Eastern Michigan UniversityFollow
David Taylor, University of Waikato, New Zealand
B. C. Gosh, Nanyang Technological University, Singapore

Document Type

Article

Publication Date

1997

Department

Marketing

Abstract

Recent initiatives in business curricula have included emphasis on global business and ethics. A survey is presented where business students in New Zealand and Singapore are compared to their US counterparts in terms of their business ethics.

DOI

10.1108/02634509710177215

Citation

Fullerton, S., Taylor, D., & Gosh, B. C. (1997). A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore. Marketing Intelligence & Planning, 15(5), 208–212. doi:10.1108/02634509710177215