A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore
Document Type
Article
Publication Date
1997
Department
Marketing
Abstract
Recent initiatives in business curricula have included emphasis on global business and ethics. A survey is presented where business students in New Zealand and Singapore are compared to their US counterparts in terms of their business ethics.
Citation
Fullerton, S., Taylor, D., & Gosh, B. C. (1997). A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore. Marketing Intelligence & Planning, 15(5), 208–212. doi:10.1108/02634509710177215
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