Marketing research

Authors

H. Robert Dodge, Eastern Michigan University
Sam Fullerton, Eastern Michigan UniversityFollow
David Rink

Document Type

Book

Publication Date

1982

Department

Marketing

WorldCat Link

http://www.worldcat.org/oclc/299768536

Citation

Dodge, H. R., Fullerton, S., & Rink, D. (1982). Marketing research. Columbus, OH: Merrill.