Title

The challenges of obtaining a competitive advantage for processed material suppliers: A conceptual study

Document Type

Article

Publication Date

2013

Department

Marketing

Abstract

Processed raw materials suppliers face challenges to improve their razor thin margins and survive in a market place, where their buyers are pushing them to the edge by placing constant cost reduction demands and threats of replacement with substitution products. Using the steel, aluminum, and composite material industries as examples, this paper integrates the mental models of Quality Functional Deployment, Industry Five Forces, and Resource Based View to analyze these three processed materials and provide implications for such suppliers. [PUBLICATION ABSTRACT]

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