Multiple discriminant analysis: Tool for effective marketing of computer information systems to small business clients

Authors

Zafar U. Khan, Eastern Michigan UniversityFollow
Sudhir K. Chawla, Angelo State University
S. Thomas A. Cianciolo, Eastern Michigan University

Document Type

Article

Publication Date

1995

Department

Accounting and Finance

DOI

10.1300/J090v12n02_11

Citation

Khan, Z., Chawla, S. K., & Thomas A, C. S. (1995). Multiple discriminant analysis: Tool for effective marketing of computer information systems to small business clients. Journal of Professional Services Marketing, 12(2), 153. doi:10.1300/J090v12n02_11