10.3727/152599518X15403853721312">
 

Analysis of the nascar hall of fame exhibition event: A generation-based market segmentation approach

Document Type

Article

Publication Date

2019

Department/School

Technology Studies

Publication Title

Event Management

Abstract

Research findings on generations have been becoming useful for event organizers and destination developers over the past decades. The current study investigated generational differences in exhibition dimensions, satisfaction, and future intentions along with trip characteristics of visitors to the NASCAR Hall of Fame Exhibition event held in a medium-sized city in the southeastern region of the US. Analysis confirmed the existence of six exhibition dimensions labeled as "exhibits, " "staff, " "facility, " "concessions, " "audio tours, " and "hard cards" on the event. As part of the most substantial results, there were both dissimilarities and similarities in the exhibition dimensions across four generations including "Matures, " "Baby Boomers, " "Generation X, " and "Generation Y. " Analysis also suggested significant differences in exhibition visitors' overall satisfaction, future intentions, and trip characteristics across the generations. Some useful implications are discussed for exhibition event managers and organizers.

Link to Published Version

10.3727/152599518X15403853721312

Link to Full Text

Share

COinS