Fear in Adland: How client risk aversion and agency clientelism limit the development of great creative campaigns

Authors

Julie Bilby, RMIT University, Australia
Scott Koslow, Macquarie University, Australia
Sheila L. Sasser, Eastern Michigan University

Document Type

Article

Publication Date

2021

Department/School

Marketing

Publication Title

Journal of Advertising

Link to Published Version

DOI: 10.1080/00913367.2021.1981497

Recommended Citation

Bilby, J., Koslow, S., & Sasser, S. L. (2021). Fear in Adland: How client risk aversion and agency clientelism limit the development of great creative campaigns. Journal of Advertising, 1–18. https://doi.org/10.1080/00913367.2021.1981497