When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity?

Authors

Scott Koslow, Macquarie University, Australia
Ardalan Sameti, Macquarie University, Australia
Guda van Noort, University of Amsterdam, The Netherlands
Edith G. Smit, University of Amsterdam, The Netherlands
Sheila L. Sasser, Eastern Michigan University

Document Type

Article

Publication Date

2022

Department/School

History and Philosophy

Publication Title

Journal of Advertising

Comments

S. L. Sasser is a faculty member in EMU's Department of Marketing.

Link to Published Version

DOI: 10.1080/00913367.2021.1980469

Recommended Citation

Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2022). When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? Journal of Advertising, 51(3), 385–405. https://doi.org/10.1080/00913367.2021.1980469