When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity?
Document Type
Article
Publication Date
2022
Department/School
History and Philosophy
Publication Title
Journal of Advertising
Link to Published Version
Recommended Citation
Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2022). When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? Journal of Advertising, 51(3), 385–405. https://doi.org/10.1080/00913367.2021.1980469