A framework for partner engagement: Episodes in the life of interorganizational partnerships

Authors

Shiri D. Vivek, Eastern Michigan University
Vivek Dalela, Grand Valley State University
Muhammad Sohail Ahmed, Eastern Michigan University

Document Type

Article

Publication Date

2022

Publication Title

Journal of Marketing Theory and Practice

Comments

S. D. Vivek is a faculty member in EMU's Department of Marketing.

M. S. Ahmed is a faculty member in EMU's School of Engineering.

Link to Published Version

DOI: 10.1080/10696679.2021.1916398

Recommended Citation

Vivek, S. D., Dalela, V., & Ahmed, M. S. (2022). A framework for partner engagement: Episodes in the life of interorganizational partnerships. Journal of Marketing Theory and Practice, 30(4), 476–493. https://doi.org/10.1080/10696679.2021.1916398