A framework for partner engagement: Episodes in the life of interorganizational partnerships
Document Type
Article
Publication Date
2022
Department/School
Marketing
Publication Title
Journal of Marketing Theory and Practice
Link to Published Version
Recommended Citation
Vivek, S. D., Dalela, V., & Ahmed, M. S. (2022). A framework for partner engagement: Episodes in the life of interorganizational partnerships. Journal of Marketing Theory and Practice, 30(4), 476–493. https://doi.org/10.1080/10696679.2021.1916398
Comments
S. D. Vivek is a faculty member in EMU's Department of Marketing.
M. S. Ahmed is a faculty member in EMU's School of Engineering.