DOI: 10.1080/10696679.2021.1916398">
 

A framework for partner engagement: Episodes in the life of interorganizational partnerships

Document Type

Article

Publication Date

2022

Department/School

Marketing

Publication Title

Journal of Marketing Theory and Practice

Comments

S. D. Vivek is a faculty member in EMU's Department of Marketing.

M.S. Ahmed is a faculty member in EMU's School of Engineering.

Link to Published Version

DOI: 10.1080/10696679.2021.1916398

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