[Review of the book Digital strategies: Data-driven public relations, marketing and advertising , by R. Luttrell, S. Emerick, & A. Wallace]

Authors

Jamie Ward, Eastern Michigan University

Document Type

Book Review

Publication Date

2022

Department/School

Communication, Media and Theatre Arts

Publication Title

Journalism & Mass Communication Educator

Comments

J. Ward is a faculty member in EMU's School of Communication, Media and Theatre Arts.

Link to Published Version

DOI: 10.1177/10776958211058661

Recommended Citation

Ward, J. (2022). [Review of the book Digital strategies: Data-driven public relations, marketing and advertising, by R. Luttrell, S. Emerick, & A. Wallace]. Journalism & Mass Communication Educator, 77(1), 142–144. https://doi.org/10.1177/10776958211058661