Title
Increasing news content and diversity improves revenue
Document Type
Article
Publication Date
2015
Department/School
Communication, Media and Theatre Arts
Publication Title
Newspaper Research Journal
Abstract
A time-series analysis of 10 years of a newspaper?s content and financial data confirms the positive content and revenue relationship in cross-sectional data also exists in longitudinal data. Publishing more news content, particularly in shorter article length and more diverse topic areas, boosts the newspaper?s circulation and ad revenue over time.
ISSN
0739-5329
Volume
36
Issue
4
Pages
382-398
Link to Published Version
Recommended Citation
Li, You & Thorson, Esther. (2015). Increasing news content and diversity improves revenue. Newspaper Research Journal, 36(4), 382–398. doi:10.1177/0739532915618408