Date Approved
2024
Degree Type
Open Access Senior Honors Thesis
Department or School
Marketing
First Advisor
Dr. Sufian Qrunfleh, Ph.D.
Second Advisor
Dr. Harash Sachdev, Ph.D.
Third Advisor
Ann R. Eisenberg, Ph.D.
Abstract
Across the country, millions of high school seniors make the decision on where to attend college, basing these decisions on a variety of factors. For a high school student living in the Midwestern United States, they are starved for choice. Larger universities in this region come with an established reputation of academic prowess. Smaller institutions such as those that are a part of the Mid-American Conference (MAC) offer all the same experiences-just with a smaller student population. With competition from larger universities in the area, how can universities in the MAC attract and retain students? How can this information be applied to Eastern Michigan University?
Recommended Citation
Borus, Charles Donald, "A marketing analysis of Mid-American Conference universities" (2024). Senior Honors Theses and Projects. 825.
https://commons.emich.edu/honors/825