Date Approved


Degree Type

Open Access Senior Honors Thesis

Department or School


First Advisor

Dr. Sufian Qrunfleh, Ph.D.

Second Advisor

Dr. Harash Sachdev, Ph.D.

Third Advisor

Ann R. Eisenberg, Ph.D.


Across the country, millions of high school seniors make the decision on where to attend college, basing these decisions on a variety of factors. For a high school student living in the Midwestern United States, they are starved for choice. Larger universities in this region come with an established reputation of academic prowess. Smaller institutions such as those that are a part of the Mid-American Conference (MAC) offer all the same experiences-just with a smaller student population. With competition from larger universities in the area, how can universities in the MAC attract and retain students? How can this information be applied to Eastern Michigan University?

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