Document Type
Presentation
Publication Date
4-5-2013
Recommended Citation
Pittsley, Kate A., "Resources for "scholaristas": Advertising & secondary market research on the cheap" (2013). University Library Faculty Scholarship. 11.
https://commons.emich.edu/lib_sch/11
Comments
Supplementary materials for a presentation given at the American Academy of Advertising Conference, April 5, 2013 in Albuquerque, NM.
Part of a Panel session on - Finding Creative Ways to Curate Content, Research & Teaching Resources on a Budget: Surviving the “Scholarista” Era
Posted: March 28, 2013