Library instruction can be a hard sell for the business school. The BYU Library has reached out using a variety of approaches: integrating sessions into specific courses, embedding librarians into Blackboard, and organizing a series of clinics inside the business school.
In the mold of Home Depot's clinics these open-door workshops are the opposite of course-integrated instruction. With attendance voluntary we have been forced to experiment with difference schedules, formats, and promotional efforts to fill seats. Prompted by student suggestions we have adopted the case-study approach dominant in many business schools and adapted it to the library instruction context.
We will discuss the benefits of using case studies as a pedagogic model instead of info-dumps and demonstrate an example case study. We will also share what we have learned about promoting library instruction when attendance is voluntary, describing both our successes and failures.
Spackman, Andy and Camacho, Leticia, "Integrated, Embedded, and Case-Based: Selling Library Instruction to the Business School" (2010). LOEX Conference Proceedings 2008. 18.