Title
Organizational identity as a strategic response to a changing environment: Examples from Ford and Toyota
Document Type
Presentation/Lecture
Publication Date
2006
Department
Management
Citation
Newell, S. E., & Goodman, R. S. (2006, July). Organizational identity as a strategic response to a changing environment: Examples from Ford and Toyota. Paper presented at the International Conference on Organizational Discourse, Amsterdam, Netherlands.
COinS