Designing a quality-focused online master’s degree program in IMC: A case study for educators

Authors

Judy F. Davis, Eastern Michigan UniversityFollow
Matthew H. Sauber, Eastern Michigan UniversityFollow
Sheila Sasser, Eastern Michigan UniversityFollow

Document Type

Presentation/Lecture

Publication Date

2011

Conference or Event

Chicago Area Direct Marketing Educational Foundation (CADMEF)

Department

Marketing

Citation

Davis, J. F., Sauber, M. H., & Sasser, S. (2011, May). Designing a quality-focused online master’s degree program in IMC: A case study for educators. Paper presented at the Chicago Area Direct Marketing Educational Foundation (CADMEF), DePaul University, Chicago, IL.