Target marketing in spectator sports: An examination of factors that influence attendance at sporting events among young amateur athletes who participate in organized sports

Authors

Tammy McCullough, Eastern Michigan UniversityFollow
Sam Fullerton, Eastern Michigan UniversityFollow

Document Type

Conference Proceeding

Publication Date

2008

Department

Marketing

Citation

McCullough, T.,& Fullerton, S. (2008). Target marketing in spectator sports: An examination of factors that influence attendance at sporting events among young amateur athletes who participate in organized sports. In W. G. Rieken & C. D. Shepherd (Eds.), Proceedings of the Association of Marketing Theory and Practice (pp. 69-96). Savannah, GA.