Open Access Thesis
Master of Arts (MA)
Communication, Media and Theatre Arts
Jeannette Kindred, PhD, Chair
Sally McCracken, PhD
Tsai-Shan Shen, PhD
Career gender bias is the tendency for men or women to resist work in careers that tend to be dominated by individuals of a specific gender (nursing, public relations, elementary education, child-care, police, fire, manufacturing). This study posits that current university students exhibit career gender bias and classify certain Bureau of Labor Statistics job classifications as male, female or unisex occupations. Furthermore, with use of the Bem Sex-Role Inventory (Bem, 1974) scale, this study attempted to understand if masculinity, femininity, or androgyny gender identity influences college students’ perceptions of career gender stereotypes and ultimately their view about the growing or declining Bureau of Labor Statistics listed professions. Participants in this study designated growing and declining occupations within male and female subgroups with several careers being viewed as unisex by students scoring high in femininity. Furthermore, data from this study indicate that female participants continue to feel open to male, female, and unisex careers; however, male participants appear to be uncomfortable pursuing unisex or female dominated careers.
Golden, Brian A., "Perceptions of masculinity and career specific gender stereotypes" (2011). Master's Theses and Doctoral Dissertations. 350.