Impulsiveness in the grocery store: psychographic drivers and segments

Authors

Kenneth R. Lord, Eastern Michigan University
Sanjay Putrevu, Bentley University
Elizabeth A. Olson, Mississippi State University

Document Type

Article

Publication Date

2023

Department/School

Marketing

Publication Title

Journal of Consumer Marketing

Comments

K. R. Lord is a faculty member in EMU's Department of Marketing and Law.

Link to Published Version

DOI: 10.1108/JCM-06-2020-3909

Recommended Citation

Lord, K. R., Putrevu, S., & Olson, E. A. (2023). Impulsiveness in the grocery store: Psychographic drivers and segments. Journal of Consumer Marketing, 40(3), 328–343.Lord, K. R., Putrevu, S., & Olson, E. A. (2023). Impulsiveness in the grocery store: Psychographic drivers and segments. Journal of Consumer Marketing, 40(3), 328–343. https://doi.org/10.1108/JCM-06-2020-3909