Employee-customer identification: Effect on Chinese online shopping experience, trust, and loyalty
Document Type
Article
Publication Date
2023
Department/School
Marketing
Publication Title
Cogent Business & Management
Link to Published Version
Recommended Citation
Sachdev, H., & Sauber, M. H. (2023). Employee-customer identification: Effect on Chinese online shopping experience, trust, and loyalty. Cogent Business & Management, 10(3), 2275369. https://doi.org/10.1080/23311975.2023.2275369
Comments
H. Sachdev and M. H. Sauber are faculty members in EMU's Department of Marketing.