Using quality control checks to overcome pitfalls in the collection of primary data via online platforms

Authors

Sam Fullerton, Eastern Michigan University
Tammy McCullough, Eastern Michigan University

Document Type

Article

Publication Date

2023

Department/School

Marketing

Publication Title

Journal of Marketing Analysis

Comments

S. Fullerton and T. McCullough are faculty members in EMU's Department of Marketing.

Link to Published Version

DOI: 10.1057/s41270-023-00249-z

Recommended Citation

Fullerton, S., & McCullough, T. (2023). Using quality control checks to overcome pitfalls in the collection of primary data via online platforms. Journal of Marketing Analytics, 11, 602–612. https://doi.org/10.1057/s41270-023-00249-z