Cultivating & leveraging quilters’ harmonious passion

Authors

Kenneth R. Lord, Eastern Michigan University
Brenda C. Lord, University of Utah
Edwin K. Lord, Dal-Tile Corporation, Texas

Document Type

Article

Publication Date

2023

Department/School

Marketing

Publication Title

Journal of Marketing Theory and Practice

Comments

K. R. Lord is a faculty member in EMU's Department of Management.

Link to Published Version

DOI: 10.1080/10696679.2021.1993070

Recommended Citation

Lord, K. R., Lord, B. C., & Lord, E. K. (2023). Cultivating & leveraging quilters’ harmonious passion. Journal of Marketing Theory and Practice, 31(1), 39–56. https://doi.org/10.1080/10696679.2021.1993070