Cultivating & leveraging quilters’ harmonious passion
Document Type
Article
Publication Date
2023
Department/School
Marketing
Publication Title
Journal of Marketing Theory and Practice
Link to Published Version
Recommended Citation
Lord, K. R., Lord, B. C., & Lord, E. K. (2023). Cultivating & leveraging quilters’ harmonious passion. Journal of Marketing Theory and Practice, 31(1), 39–56. https://doi.org/10.1080/10696679.2021.1993070