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Global Advances Sponsors
Global Advances Sponsors

Editors

Editor-in-Chief:
Dr. David Victor, Eastern Michigan University
Associate Editors:
Dr. Hadina Habil, University Teknologi Malaysia
Shoma Mukherji, Delhi School of Business, India
Lieve Vangehuchten, University of Antwerp, Belgium
 
ISSN: 2164-1692 (online)

Global Advances in Business Communication, or GABC, is a peer-reviewed journal jointly published by Eastern Michigan University, the Delhi Business School, and the University of Antwerp.

GABC publishes original research on interdisciplinary business practices which shape and are shaped by the changing nature and level of global business communication. To this end, GABC publishes articles that contribute to the knowledge, theory and practice of the global aspects of business communication in one or more of the following areas:

  • Cross-cultural communication differences in conducting business
  • Global integrated marketing communication (IMC) and public relations
  • International business ethics and corporate responsibility
  • Languages for business and professional communication
  • Artificial intelligence and cross-cultural communication
  • Digital business culture

GABC welcomes articles in all rigorous research methods including qualitative, theoretical modeling and quantitative approaches.

GABC applies double-blind reviews in which an editor and at a minimum of two subject-related experts examine submitted manuscripts.

Global Advances in Business Communication makes all content freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author.

Current Volume: Volume 8 (2019)

Article

PDF

Magnitude Matters: The Impact of Pandemic Threat Perceptions on the Effectiveness of Health Message Framing Across Countries
Anthony K. Asare, Tilottama Ghosh Chowdhury, Patricia Norberg, Jun Kang, and Richard Bannor