Aims & Scope
Global Advances in Business and Communication publishes original research on interdisciplinary business practices which shape and are shaped by the changing nature and level of global business communication. To this end, GABC. publishes articles that contribute to the knowledge, theory and practice of the global aspects of business communication in one or more of the following areas:
- Cross-cultural communication differences in conducting business
- Global integrated marketing communication (IMC) and public relations
- International business ethics and corporate responsibility
- Languages for business and professional communication
- Artificial intelligence and cross-cultural communication
- Digital business culture