Sensitivity to diversity now demands a strategic understanding of the importance of cross-cultural communication competence in every action in organizations, communities, and nations throughout the world. This article contains seven micro-cases, each of which highlights a discussion of communication and cultural impact. The cases range from issues related to handshakes, communication with powerful people, collaborating in a divergent culture, unintended impact in meetings, and regional pronunciation differences. The cases include discussion questions, references for additional reading, and one unique feature: a “bumper sticker” summary. The article features a section on Approaching the Challenges. This discusses major communication and cultural theories, which provides a basis for avoiding or reconciling differences. The concluding section, Extending Indirect Experiential Opportunities, advocates specific methods to evolve an individual’s global mind-set and communication capabilities.
Barker, Kimberley; Day, Christine R.; Day, Deanna L.; Kujava, Elizabeth R.; Otwori, Juliette; Ruscitto, Robert A.; Smith, Alex; and Xu, Tianjiao
"Global Communication and Cross-Cultural Competence: Twenty-First Century Micro-Case Studies,"
Global Advances in Business and Communications Conference & Journal:
1, Article 5.
Available at: https://commons.emich.edu/gabc/vol6/iss1/5