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Senior Honors Theses and Projects - Marketing

Senior Honors Theses and Projects from 2024 2024

A marketing analysis of Mid-American Conference universities, Charles Donald Borus

Senior Honors Theses and Projects from 2022 2022

Marketing approaches between Millennials and Gen-Zs in the fashion and beauty industries, Mariana Gutierrez Chora

Overview of U.S. foreign language education policy, Karin P. Hartmaier

Senior Honors Theses and Projects from 2019 2019

With regard to programmatic advertising, are Lewis' findings on cultural dimensions still valid for millennials in the 21st century?, Robert Niemi

Senior Honors Theses and Projects from 2018 2018

Political risk in the supply chain of the diagnostics industry in Venezuela, Maria Fernanda Rivera Sosa

Senior Honors Theses and Projects from 2017 2017

Managing suppy chain risk through collaboration, Alyssa Rollins

Senior Honors Theses and Projects from 2015 2015

How culture makes a difference in management: Applying Geert Hofstede's cultural dimensions to management in Germany and China, Brock Foster

Senior Honors Theses and Projects from 2014 2014

Social media strategy: The keys to successfully penetrating online communities, Joshua Patrick Conroy

Senior Honors Theses and Projects from 2013 2013

Buddy Up program evaluation: Creating an overall lifestyle change, Kathryn Hansen

Senior Honors Theses and Projects from 2011 2011

Improving air cargo infrastructure in the developing world: A study of Pune Maharashtra, India, Jordan Dekker

Senior Honors Theses and Projects from 2010 2010

Viral marketing: Why do consumers forward content?, Jonathon Hitz

RFID technology and its impact on the supply chain, Trina A. Nash

Senior Honors Theses and Projects from 2009 2009

Marketing strategies within the baby product industry, Jane Daniels

U.S. business and global barriers to entry, Caitlin Long

Senior Honors Theses and Projects from 2007 2007

Implementation of lean principles at the University of Michigan Orthotics and Prosthetics Center based on the implementation method outlined in Lean Thinking, Dana Lembrick

Senior Honors Theses and Projects from 2006 2006

NAELS Campus Climate Neutral marketing project, Amelia Bateman

Senior Honors Theses and Projects from 2005 2005

Marketing logistics for a small business in the service industry, Anna Bonfiglio

Strategic market evaluation of the South Korean market for the Godiva chocolates, Inge Bynens

Back for good!: A marketing proposal for Geauga Lake amusement park, Anne Lisias McAlindon Irvine