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Senior Honors Theses and Projects from 2024

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A marketing analysis of Mid-American Conference universities, Charles Donald Borus

Senior Honors Theses and Projects from 2022

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Marketing approaches between Millennials and Gen-Zs in the fashion and beauty industries, Mariana Gutierrez Chora

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Overview of U.S. foreign language education policy, Karin P. Hartmaier

Senior Honors Theses and Projects from 2019

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With regard to programmatic advertising, are Lewis' findings on cultural dimensions still valid for millennials in the 21st century?, Robert Niemi

Senior Honors Theses and Projects from 2018

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Political risk in the supply chain of the diagnostics industry in Venezuela, Maria Fernanda Rivera Sosa

Senior Honors Theses and Projects from 2017

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Managing suppy chain risk through collaboration, Alyssa Rollins

Senior Honors Theses and Projects from 2015

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How culture makes a difference in management: Applying Geert Hofstede's cultural dimensions to management in Germany and China, Brock Foster

Senior Honors Theses and Projects from 2014

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Social media strategy: The keys to successfully penetrating online communities, Joshua Patrick Conroy

Senior Honors Theses and Projects from 2013

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Buddy Up program evaluation: Creating an overall lifestyle change, Kathryn Hansen

Senior Honors Theses and Projects from 2011

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Improving air cargo infrastructure in the developing world: A study of Pune Maharashtra, India, Jordan Dekker

Senior Honors Theses and Projects from 2010

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Viral marketing: Why do consumers forward content?, Jonathon Hitz

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RFID technology and its impact on the supply chain, Trina A. Nash

Senior Honors Theses and Projects from 2009

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Marketing strategies within the baby product industry, Jane Daniels

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U.S. business and global barriers to entry, Caitlin Long

Senior Honors Theses and Projects from 2007

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Implementation of lean principles at the University of Michigan Orthotics and Prosthetics Center based on the implementation method outlined in Lean Thinking, Dana Lembrick

Senior Honors Theses and Projects from 2006

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NAELS Campus Climate Neutral marketing project, Amelia Bateman

Senior Honors Theses and Projects from 2005

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Marketing logistics for a small business in the service industry, Anna Bonfiglio

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Strategic market evaluation of the South Korean market for the Godiva chocolates, Inge Bynens

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Back for good!: A marketing proposal for Geauga Lake amusement park, Anne Lisias McAlindon Irvine