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Scholarly Works from 2011

Importance of transaction cost, resource-based view, and dependence in logistics-based exchanges, Harash J. Sachdev

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A study of service ethnocentrism and its relationship with social connectedness, Shiri D. Vivek, Vivek Dalela, and Abhijit M. Patwardhan

Scholarly Works from 2010

Sports marketing (2nd ed), Sam Fullerton

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An assessment of the acceptability of an array of perceived consumer transgressions in the American marketplace, Sam Fullerton and Larry Neale

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The international search for ethics norms: Which consumer behaviors do consumers consider (un)acceptable?, Larry Neale and Sam Fullerton

Internal sociopolitical phenomenon in a manufacturer-distributor exchange: A dyadic perspective, Harash J. Sachdev

Understanding total cost ownership issues from a value analysis perspective, Harash J. Sachdev

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Organization structure and service capabilities as predictors of supply chain performance: B2B seller’s perspective, Harash J. Sachdev and G. Russell Merz

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The economic loss doctrine and consumers, Gary M. Victor

Scholarly Works from 2009

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Marketplace activism: A history of the African American elite market segment, Blaine J. Branchik and Judy F. Davis

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Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value, Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, and Shiri D. Vivek

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A longitudinal examination of partnership governance in offshoring: A moving target, Shiri D. Vivek, R. Glenn Richey, and Vivek Dalela

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Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China, Yanfeng Zhou, Paul Chao, and Guang Huang

Scholarly Works from 2008

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Examining the ethical predisposition of the next generation of business leaders in China and the Republic of South Africa, Sam Fullerton, Christo Bisschoff, and David L. Moore

The four domains of sports marketing: A conceptual framework, Sam Fullerton and G. Russell Merz

Target marketing in spectator sports: An examination of factors that influence attendance at sporting events among young amateur athletes who participate in organized sports, Tammy McCullough and Sam Fullerton

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Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: Unleashing creativity, Sheila L. Sasser

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Desperately seeking advertising creativity: Engaging an imaginative "3Ps" research agenda, Sheila L. Sasser and Scott Koslow

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Developing supply chain management program: A competency model, Matthew H. Sauber, Hugh B. McSurely, and V. M. Tummala

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Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry, Charles R. Taylor, Kyung Hoon Kim, Eunju Ko, Myung Hwan Park, Dong Ryul Kim, and Hakil Moon

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Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring, Shiri D. Vivek, D. K. Banwet, and Ravi Shankar

Scholarly Works from 2007

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The born global entrepreneur in emerging economies, Elif S. Persinger, Ein Civi, and Suzanne Walsh Vostina

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Norwegian internet shopping sites: An application & extension of the Technology Acceptance Model, Katrina Savitskie, Maria B. Royne, Elif S. Persinger, Marko Grunhagen, and Carl L. White

Scholarly Works from 2006

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Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity, Scott Koslow, Sheila L. Sasser, and Edward A. Riordan

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Remedies for identity theft victims: Strategies for protecting and preserving clients' rights, Gary M. Victor and Ian B. Lingklop