Faculty Scholarship from 2020
Implementing guardianship policies in special needs planning: Five potential positives, Annemarie M. Kelly, Lewis B. Hershey, and Christina N. Marsack-Topolewski
Estimating drivers of concussions from punt returns in professional American football, A. Koschmann
Repetition or reckoning: Confronting racism and racial dynamics in 2020, Kevin D. Thomas, Judy Foster Davis, Jonathan A.J. Wilson, and Francesca Sobande
Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model, Estelle van Tonder, Sam Fullerton, and Leon T. de Beer
Third-party organization endorsement impacts on perceived value and B2B customer loyalty, Chun Lin Yuan, Hakil Moon, Kyung Hoon Kim, Shuman Wang, and Xiaolei Yu
Fashion ceWebrity involvement in new product development: Scale development and an empirical study, Hao Zhang, Xiaoning Liang, and Hakil Moon
Faculty Scholarship from 2019
Technology-based marketing strategies through the consumer lens: How might perceptions of ethicality and effectiveness interrelate?, Roger Brooksbank, Sam Fullerton, and Steven Miller
Measuring the effectiveness of technology-based marketing strategies from the consumer perspective, Sam Fullerton, Roger Brooksbank, and Larry Neale
Using Roth conversions of legacy retirement plans to fund special needs planning, Lewis Hershey and Annemarie Kelly
Evaluating the durability of brand alliances using Bayesian methods, Anthony Koschmann
How coaching ability moderates player incentives to perform: A hierarchical Bayesian approach of the NFL, Anthony Koschmann
Do brands compete or coexist? A response to the responses, Anthony Koschmann and Jagdish Sheth
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers, Kenneth R. Lord, Sanjay Putrevu, and Alice F. Collins
Collaboration with higher education institutions for successful firm innovation, Hakil Moon, Babu John Mariadoss, and Jean L. Johnson
Product recall as a way of responsible management of a firm: The roles of corporate social responsibility and board members' sense of ownership, Hannah Oh, John Bae, Sang Joon Kim, and Ryan Choi
Creativity and ad theory, Sheila L. Sasser and Scott Koslow
Do brands compete or coexist? How persistence of brand loyalty segments the market, Jagdish Sheth and Anthony Koschmann
Faculty Scholarship from 2018
From servants to spokesmen: Black male advertising models and changing U.S. culture post World War II, Blaine J. Branchik and Judy Foster Davis
Sustainable decision making for store brand product, Ji Hung Choi, Taewan Kim, and Sang Uk Jung
Selling whiteness?–A critical review of the literature on marketing and racism, Judy Foster Davis
Differentiating customer engagement and customer participation in service marketing: An abstract, Wendy Gillis, Douglas Johansen, and Shiri D. Vivek
A 50-state review of ABLE Act 529A accounts, Annemarie Kelly and Lewis Hershey
Evaluating marketplace synergies of ingredient brand alliances, Anthony Koschmann and Douglas Bowman
Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices, Anthony Koschmann and Mathew S. Isaac
Brand line extensions: creating new loyalties or internal variety-seeking?, Anthony Koschmann and Jagdish Sheth