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Scholarly Works from 2013

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Black Friday and Cyber Monday: A case study, Maria Petrescu and Micah Murphy

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Thai exporter and U.S. importer relations: A pilot study using email survey, Harash J. Sachdev

The challenges of obtaining a competitive advantage for processed material suppliers: A conceptual study, Harash J. Sachdev and Cipto Y. Joegiono

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Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?, Sheila L. Sasser, Scott Koslow, and Mark Kilgour

A tiny Michigan Consumer Protection Act victory -- A type of case that survives Smith, Gary A. Victor

How banks and savings banks escaped liability from the Michigan Consumer Protection Act, Gary A. Victor

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Understanding performance of joint ventures: Modeling the interactional strength of fit between partners, Shiri D. Vivek and R. Glenn Richey

Scholarly Works from 2012

Invite students to deconstruct stories and experience shared meaning making through reflective critical discourse, David Allbright

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Enhancing information privacy and data sharing in a healthcare IT firm: The case of Ricerro Communications, Wingyan Chung and Lewis B. Hershey

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Psychographic segmentation in a unique service industry: A typology based on consumers’ levels of consumption of live and media-based spectator sports, Tammy McCullough and Sam Fullerton

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A brand equity model for an internet portal website, G. Russell Merz

An integration of cultural frames of reference with the market entry decision, Micah Murphy

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A model of manufacturer-driven governing mechanisms and distributor performance, Harash J. Sachdev and G. Russell Merz

Domino’s Pizza: Growing sales with technology, Matthew H. Sauber, D. A. Marold, and A. Anderson

How legislating from the bench destroyed the Michigan Consumer Protection Act, Gary A. Victor

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The Michigan Consumer Protection Act is virtually dead: Yet the legislature, executive branch, and many attorneys don't seem to know it, Gary M. Victor and Ian B. Lingklop

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Customer engagement: Exploring customer relationships beyond purchase, Shiri D. Vivek, Sharon E. Beatty, and Robert M. Morgan

Scholarly Works from 2011

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Managerial business ethics in South Africa: An exploratory comparison - 1987 and 2009, Christo Bisschoff and Sam Fullerton

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Gaining strength for a new future: Bosnia and Herzegovina’s export opportunities, Emin Civi and Elif S. Persinger

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Marketing plan competition for experiential learning, Emin Civi and Elif S. Persinger

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Managing quality in online education: A conceptual model for program development and improvement, Judy F. Davis, Matthew H. Sauber, and Elizabeth A. Edwards

Designing a quality-focused online master’s degree program in IMC: A case study for educators, Judy F. Davis, Matthew H. Sauber, and Sheila Sasser

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Lexicon Rhetoricae: The narrative theory of Kenneth Burke and its application to marketing, Lewis B. Hershey and John Branch

What do advertising awards actually reward?, Mark Kilgour, Scott Koslow, and Sheila L. Sasser

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An integrated model of media satisfaction and engagement: Theory, empirical assessment, and managerial implications, G. Russell Merz